My speciality? Beauty done smarter. I approach beauty and wellness through a research-backed lens, then distill the facts into a voice-y (see: culturally relevant) conversation. I also bring a career's worth of SEO (E-E-A-T), commerce, and editorial strategy to all content, and have a proven record of using analytics and instincts to boost engagement and performance.

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Underneath all the data, I'm still a writer and creator first (as you can see below). I get my warmest fuzzies from powerful storytelling, lyrical essays, and aspirational photoshoots. And I also really, really like starting sentences with conjunctions.